Fresh off a brand repositioning project, we were asked to produce a new top-of-funnel awareness ad in time for our tentpole Labor Day Sale. There was no budget and very little time. I started with an ad we owned from 2022, rewrote the script, and worked with my in-house editor to recut the piece and add fresh motion graphics. I also worked with him to create an AI-generated voiceover that captured the essence of our updated brand character.

The resulting ad drove a 10% lift in first-touch engagement and was adopted by the majority of our wholesale partners to drive traffic to their individual stores. The Labor Day campaign met its revenue targets.